← RWA: True Profit Analytics
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True Profit Analytics overview
Learn what RWA: True Profit Analytics does and how founders and ad managers use it.
True Profit Analytics overview
RWA: True Profit Analytics is available on the Shopify App Store. It helps merchants see contribution margin and true net profit after COGS, fees, ads, and other costs, not just revenue or ROAS.
What True Profit Analytics helps with
- Founder views with a P&L waterfall from CM1 → CM2 → net profit
- Ads Manager views for POAS, campaign spend, and ad efficiency
- Product and variant profitability with SKU-level contribution margins
- Import ad spend via CSV, set COGS and custom costs, then export P&L and SKU CSV
- Profit leakage flags and action cards that highlight where margin is lost
- Shopify Analytics annotations and email summary reports
- Lift plan: MCP access so Claude, ChatGPT, Cursor, and other AI tools can query Founder and Ads dashboards
Plans
- Base ($12.49/month): true profit and CM dashboards, product profitability, ad spend import, leakage flags, CSV export, Analytics annotations, and email summaries
- Lift ($17.99/month): everything in Base, plus MCP access for AI tools and priority support
Both plans include a 10-day free trial. Charges are billed in USD every 30 days.
Getting help
Use the support channel on the True Profit Analytics Shopify App Store listing. For broader product questions, contact Reiwa Dev through the consultation page.
Last reviewed 2026-09-04. Found an issue? Contact support through the relevant Shopify App Store listing.