Selected work

Shopify apps, storefronts & product builds

Recent launches and client work. From UCP catalog products and theme migrations to production Shopify apps.

HobbyStack dream setup builder in a Mac-style Screen Studio frame
Recent build

Next.js · UCP · Shopify Global Catalog

HobbyStack

Affiliate-driven dream setup builder for high-income hobbyists. Users set budget, hobby, and experience. HobbyStack engineers a curated three-tier equipment stack from the Shopify Global Catalog via UCP, then hands cart and checkout off to each merchant.

  • Deterministic hobby rules plus live Global Catalog search, no database
  • Three-tier stacks from starter kits to no-compromise setups
  • Merchant cart handoff through UCP affiliate placements
Next.js 15TailwindUCPShopify CatalogAffiliate
Live site
Wolfen Germany Prestige storefront in a Mac-style Screen Studio frame
Client work

Shopify theme · Turbo → Prestige

Wolfen Germany

Storefront refresh from Turbo to Prestige: customisations ported and restyled to the merchant brief, minimal fashion layout, bilingual EN/DE navigation, and a cleaner sale and newsletter experience.

  • Turbo to Prestige migration with custom work carried across
  • Stylised to merchant brand requirements (type, spacing, sale UX)
  • Bilingual storefront polish for EN / DE shoppers
ShopifyPrestigeLiquidTheme migration
Live store
RWA: Waitlist Flow (Restocks) app branding
Live on App Store

Shopify app · production

RWA: Waitlist Flow (Restocks)

End-to-end waitlist product: theme extension, merchant admin, notifications, claim flows, and draft-order checkout, built for reliability at scale.

  • Embedded admin UX with Shopify-managed billing
  • Automated email flows and secure claim tokens
  • Theme app extension for storefront capture
ShopifyRemixPrismaPolaris
App StoreProduct site
RWA: Shiftify Bulk Editor scheduling interface preview
Live on App Store

Shopify app · production

RWA: Shiftify Bulk Editor

Bulk scheduling for products, inventory, and metafields with a calendar-first UX, recurrence, previews, and execution analytics.

  • Drag-and-drop scheduling with conflict awareness
  • Recurring jobs and operational safeguards
  • Analytics for executions and failures
ShopifyReactBulk opsCron
App Store
RWA: True Profit Analytics branding
In development

Shopify app · in development

RWA: True Profit Analytics

True profitability analytics for founders and ad managers: contribution margin and POAS after COGS, shipping, ad spend, returns, and fees, with product-, order-, and campaign-level drill-down.

  • Founder and Ads Manager layout templates
  • Contribution-margin waterfall with profit-leakage flags
  • Campaign and SKU-level profitability views
ShopifyAnalyticsPOASContribution margin
Get updates
RWA: Rollback Hero branding
In development

Shopify app · in development

RWA: Rollback Hero

Catalog safety for bulk updates: create checkpoints, compare pre/post product diffs, and roll changes back from an activity feed built for distributed teams.

  • Checkpoints before risky bulk product edits
  • Before/after diffs across products and variants
  • Activity feed with one-click rollback
ShopifyCatalog safetyDiffsRollback
Get updates
Storemasta Shopify storefront in a Mac-style Screen Studio frame
Client work

Store redesign & development · full build

Storemasta

Realisation of Figma designs into a Shopify store with a custom theme and app integrations.

  • Custom theme development with Shopify OS 2.0
  • Bespoke cart page and checkout flow to enable custom quotation
  • Third-party app integrations for CRM, ERP, and shipping
FigmaHubspotDynamic 365MachshipShopify OS 2.0 Theme
Storemasta
shortyLOVE Shopify storefront in a Mac-style Screen Studio frame
Client work

CI/CD · store refresh & theme updates

shortyLOVE

Refresh of store with improvements and enhancement for SEO, CRO and page speed. Theme updates and new features added to the store.

  • Performance budgets and Core Web Vitals awareness
  • Subscription, ERP, and carrier integrations
  • Merchant workflows that survive peak traffic
LiquidShopify OS 2.0 ThemePage SpeedCRO
shortyLOVE
Sarella Shopify storefront in a Mac-style Screen Studio frame
Client work

UI polish & branding kit

Sarella

UI polish and branding kit for Sarella store. Branding kit includes logo, favicon, and social media icons. UI polish includes improvements to the store design and user experience.

  • Store UI polish and branding kit
  • New features added to the store
  • High resolution assets for social media
BrandingUILiquid
Sarella
Schwank Grills Shopify storefront in a Mac-style Screen Studio frame
Client work

Facebook Ads LPV investigation · Shopify

Schwank Grills

Investigation into a LPV drop-off issue in Facebook Ads and Shopify.

  • Investigation into the root cause of the issue
  • Facebook Ads: Pixel data analysis
  • Reporting for stakeholders
MetaAnalyticsDiagnosis
Schwank Grills

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